Friday, February 15, 2013

Buying Domain Name Guide

When you are in the market to buy an existing web domain name, always ensure that the site you are about to buy has a clean track record. Here are some online tools to help you run background checks against any domain for free: 


1. Archive.org # The Internet Archive Wayback machine maintains snapshots of web pages as they change over time. You can use this service to find the kind of content that was earlier hosted on the domain that you are looking to acquire – stay away from porn and hate sites. 



2. Dogpile # The next step is to find web pages that mention that domain name in their content. This is again to get an idea about the previous owners of a domain and what kind of content was available. Always do a search with and without ‘www’ added to the domain name (e.g., abc.com OR www.abc.com). You could either perform these searches on different search engines individually or use Dogpile that will simultaneously search Google, Yahoo, Ask and Live.com from a single page. 



3. AdSense Sandbox # You want to make sure that the domain you are about to buy is not banned by Google AdSense. Type the domain URL in the sandbox to confirm that Google Ads are available for the domain else you may miss an opportunity to monetize the site via AdSense in future.


4. Yahoo! Site Explorer # This tool shows a list of web pages that are linking to a particular domain. Yahoo! Site Explorer, in combination with Technorati Search and Google link: operator, will help you ensure that the domain is not part of any bad neighborhood.



And here are some additional tips for buying domain names:

 

1. Know who the owner (seller) is

2. Negotiate direct

3. Understand domain name valuations

4. Establish a price range

5. Make it personal

6. Be reasonable and polite